We believe the pet health industry is over-complicated and unsustainable.
With so many options out there and endless claims around effectiveness - it is hard to know what to believe and who to choose. Far too much cheap, single- use plastic packaging, proprietary blends imported from all over the world and despite depletion of the world’s marine fish stocks, fish oil is still widely used.
Why is it not possible to look after our pets and the planet? We are redefining the industry - our products are always simple, effective and sustainable. We call it ‘ethical nutrition’.