Every year, Black Friday rolls in with chaos, mountains of packaging, and a whole lot of impulse buying. But at Onbord, we believe dogs deserve something better than another throwaway toy, and the planet deserves better than another weekend of waste.
So this year, we’re doing things differently...
Meet Green Friday: The mindful, planet-kind alternative to Black Friday.
Green Friday is our commitment to shifting the conversation from frantic consumerism to conscious care. Instead of flash-in-the-pan bargains, we’re offering meaningful value: wellness gifts that actually make a difference for your dog, responsibly made with the planet in mind.
Here’s everything you need to know:
Why We’re Going Green
Black Friday deals are typically designed around volume: more things, more waste, more landfill. In the pet world, that often means cheap toys, plastic accessories, and gifts that are forgotten or broken before January. Green Friday is our stand against that.
It’s built around three simple principles:
1. Wellness Over Waste
Your dog doesn’t need another novelty toy, they need the essentials that help them feel their best every day. Our best-selling supplements are crafted with high-quality ingredients and delivered in recyclable pouches, meaning less clutter and more health benefits.
2. Better Value, Mindfully Delivered
Yes, we still offer brilliant deals, but they’re designed around bundles that actually last. Think a 30% discount across all of our Planet-Friendly Pet Favourites.
3. Kinder Choices for Dogs & the Planet
Our eco-pledge sits behind everything we do. From responsible sourcing to recyclable materials to reducing unnecessary packaging, we’re committed to making pet wellness more sustainable.
Green Friday is simply an extension of what we already stand for.
How You Can Get Involved
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Join the #GreenFridayGifts challenge
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Share your eco-friendly pet habits
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Switch a throwaway toy for a lasting wellness gift
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Read our sustainability stories and dog-friendly eco tips
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Spread the word and help others shop more thoughtfully this season!
Together, we can make this the kindest holiday yet.
